It Appeal: Couture Class Denim

Valli for 7 For All Mankind

Giambattista Valli x 7 For All Mankind_setting 6

Milan Fashion Week always offers a mélange of pop coloured hues as the city’s bowerbirds do their best to stand out in the street style stakes, and the scene at Giambattista Valli’s collaboration with 7 For All Mankind at 10 Corso Como was no different.

The denim giant teamed up with Giambattista Valli to fashion a contemporary capsule collection, dominated by a bright palette of blush tones. ‘Denim fascinates me, as I am naturally drawn to exploring new grounds,’ explained the couture designer. ‘In this respect, 7 For All Mankind is an excellence, so pairing with them came as a natural choice. I used denim as a canvas onto which to project my vision. I worked on both shapes and fabrics, delivering jeans with a strong identity, quite unique for cut and treatment.’

The collection reinterprets the high-waisted skinny jean and wide-legged flare in salmon, blood red, magenta and a rather bold black and white big cat print. Priced from £210, the denim collection is available globally today through the jeans brand’s points of sale.

Giambattista Valli x 7 For All Mankind_setting 1Margherita Maccapani Missoni; Giambattista ValliCarlotta Oddi; Chiara Totire;Virginia Cuscito